By sharing stories behind the products on the shelf, specialty grocers adding even more value to shoppers

Posted on May 19, 2014

Specialty Food Magazine is a must-read for those of us in the specialty food industry in the USA; each year I look forward to their in-depth State of the Industry Report. The new report in the Spring 2014 issue sites some of specialty food retailers’ biggest challenges. I found it interesting that one of those challenges is teaching shoppers and employees the stories behind the foods they stock on the shelves.

Given that more and more consumers want to have a closer relationship with their food, buy viagra sales it is no surprise that retailers are now realizing the importance of communicating more about the products they curate and stock.

With Hewar’s clients, I’ve had the opportunity to work on several cases of success when retailers bring to life the stories of the brands they stock, whether that be through a blog post such as this one by Fairway Market about OBE Organic, or in-store signage, such as this piece featuring Saffron Road at Whole Foods Market. We’ve seen campaigns of this nature not only peak shoppers’ interest, but contribute to significant increase in sales, a win-win for both the retailer and brands.

Shoppers have shared with us that one of the reasons they keep coming back to specialty food stores is because they rely on those shops to introduce them to unique brands and products that fit into their lifestyles. We also know that consumers want to know where their food comes from, who made it and how it’s produced. This presents an opportunity for specialty retailers to add value to their shoppers by communicating the many unique stories behind the brands that they carry – deepening shoppers’ attention, trust and loyalty.

How is your store educating its shoppers about specific categories, such as olive oil, or sharing stories behind the brands that you stock? Now is the time to start communicating suppliers’ stories through PR efforts, if you’re not already doing so.


— Lisa Mabe is founder and principal of Hewar Social Communications and a recognized expert in social communications, multicultural marketing and the specialty foods field.

WBEZ/National Public Radio: American Muslim consumer market worth billions

Posted on January 28, 2014

New Hope 360: Use visual content to bring your brand to life online

Posted on December 18, 2013

Hewar wins new client account, OBE Organic, of Australia

Posted on August 13, 2013

Hewar Social Communications is pleased to welcome OBE Organic into the Hewar family of clients! We look forward to sharing more about this leading organic beef company from Australia with you, viagra sales ed so stay tuned here.

Natural Foods Merchandiser: 5 online ways to cater to multicultural shoppers

Posted on May 6, 2013

Food Navigator Asia: Halal ready for export to a growing number of non-Muslim markets

Posted on April 16, 2013

Hewar Founder to Speak at World Halal Forum in Kuala Lumpur, Malaysia

Posted on March 26, 2013

New Hope 360: 6 tips for exhibitors using social media at trade shows

Posted on February 26, 2013

New Hope 360: 5 Tips for Natural Companies New to Social Media

Posted on February 11, 2013

Hewar’s Founder Featured in Moroccan Based Food Trade Magazine

Posted on October 16, 2012

FOOD Magazine — Halal Une carte à jouer à l’export

UNC Charlotte Magazine: Like an Expectant Father — Fulbright Fellow Sees Global PR Blossoming

Posted on October 4, 2012

UNC Charlotte Exchange Magazine: Creating Dialogue Alumna Integrates Abilities with Interests for Fulfilling Career

Posted on September 19, 2012

Our Founder, cialis usa cialis Lisa Mabe, and Hewar are featured in UNC Charlotte’s Exchange Magazine in the Alumni Spotlight section!

PRWeek: Affluent and Untapped (June 2012 Issue)

Posted on September 19, 2012

Our Founder, generic cialis decease Lisa Mabe, generic viagra shares some of her insights on the growing Muslim consumer market in a four-page feature article. We’re happy to be a leading voice in the marketing communications space creating more awareness about the value of the Muslim market, as well as serving clients who are proactively targeting this group.

Hewar Newsletter Spring 2012

Posted on June 14, 2012

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Hewar Founder to Speak at NASFT Summer Fancy Food Show — Lisa Mabe to Address the Emerging Halal Food Market

Posted on June 12, 2012

Meet us at the Summer Fancy Food Show June 17-19 in Washington, D.C.

Posted on May 22, 2012

Hewar Social Communications Wins Artisanal Premium Cheese Account

Posted on May 7, 2012

We’re Looking for an Intern!

Posted on April 25, 2012

Are you a foodie and a social media addict? If so, cialis canada illness click here.

Hewar Social Communications Wins ARF David Ogilvy Award — Agency Vital in Tapping into the Muslim Consumer Market

Posted on March 29, 2012

Meet us at Natural Products Expo West March 9-11 in Anaheim, CA

Posted on March 2, 2012