Our experience encompasses an array of areas, consumers and industries. The practice areas below are sweet spots of ours.
Food Lovers with Multicultural Palates
We have an intimate knowledge of the specialty and sacred foods industry and know what it takes to reach consumers buzzing about your brand. Food, especially international foods, are a passion of ours and we enjoy helping our clients tap into the growing ethnic food trend pleasing palates everywhere. We leverage our relationships with top-tier food consumer and trade media, as well as bloggers and key organizations to ensure your brand gets the exposure and engagement that it needs to be a success.
Learn how Hewar can help you get your food brand into consumers’ carts. (coming soon)
Marketing to Muslims
Muslim consumers represented a very underserved market and one that offers brands and retailers a “new” market to tap into. Whether your industry is food & beverage, tourism, retail, technology, healthcare, beauty, fashion or auto, reaching this underserved segment of consumers can be critical to gaining new ground in sales revenue and establishing a long-term relationship with a new group of loyalty-inclined consumers. Does your multicultural marketing strategy include the growing Muslim market? Hewar understands the growing Muslim market; in fact we’re pioneers in the field of marketing to Muslims. Leverage our cross-cultural expertise to uncover how Muslim consumers think, behave, and buy, as well as identify the media touch-points to create and maintain long lasting relationships with this community.
Marketing to Women
We know that women make or influence nearly 80% of all purchase decisions in America and 93% of consumer food purchases. It is critical to win them over, because if you can win with women, you will also win with men and the family members they buy for. Based on the premise that women are not just looking for transactions, but relationships with brands, Hewar will look forward to helping your brand better understand more about how women relate to and engage with your brand.
Learn how Hewar can help your brand make significant traction with this very influential group. (coming soon)
Understanding the Digital Path to Purchase
We know that people who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend around 20% to 40% more than other customers. Hewar takes an anthropological approach in identifying where consumers are having conversations about online – from foodie and cooking blogs and social networks to comment sections on online articles.
Learn how Hewar can make your brand a part of conversations happening right now online. (coming soon)