About

Our focus is creating and maintaining relationships with consumers online on behalf of the brands we represent. By driving these online relationships, with messages that are tailor-suited and customized for a client’s particular target audience, Hewar is able to maximize the value and impact of a client’s social media, advocacy, and marketing efforts. We do this by leveraging the latest technologies and social media tools to more fully engage an audience and ensure the achievement of your larger strategic objectives. By creating meaningful digital interactions with relevant and receptive audiences, we use layers of communication to mobilize a key constituency to advocate for an issue, a product, or service. At Hewar (meaning “dialogue” in Arabic), we believe that the success of our digital conversations lies in authenticity, truth, and transparency – just like a conversation with a trusted friend.

Top5
  • We are experts in social communications & recognized leaders in the specialty foods & multicultural market
  • “Hewar” is an Arabic term for dialogue, which is precisely what we do – help clients create a dialouge with consumers
  • Like many of our clients, we’re foodies that enjoy exploring culinary delights from around the world
  • We’re pioneers in the field of marketing to Muslim consumers
  • We can be your PR team or work as an extension of your existing team

 

Hewar’s Leadership

Lisa Mabe
Founder, Principal

Hewar was founded by digital marketing and public relations practitioner, Lisa Mabe. Lisa is a recognized expert in her field and has planned and implemented numerous social media and online communications programs for many leading companies and brands. At Hewar Lisa leads her team in the areas of research, strategy, ideation, content development, account management and analysis.

As a student of Islam, Middle Eastern cultures and the Arabic language, Lisa is very active among cross-cultural and interfaith programs. Prior to founding Hewar, Lisa worked with two leading communications agencies, Mullen and Burson-Marsteller. Over the years, Lisa has worked with a host of Fortune 500 companies, non-profit-organizations, government agencies, and start-ups. Some of her clients have included: Nestle, ConAgra, American Halal Co (Saffron Road), Sodexo USA, Abbott Nutrition, Food Lion/Bloom, Artisanal Premium Cheese, Kimberly Clark, KeHE Distributors, Sara Lee, SunTrust Bank, Wachovia, Unity Productions Foundation, DISH Network and BISSELL Homecare Inc. among others.